• Blogs are used as an organizational news source, such as the case with United Way for Southeastern Michigan and Camp ASCCA’s Newsroom.

• Nonprofit blogs provide information and are educational.

• They offer a discussion space for target publics on particular issues/topics, like the Center for Global Development.

• Blogs communicate to specific audiences.

• Nonprofits use blogs to raise awareness about the organization and those they serve.

• Blogs are used to create an online network.

• To incite action or mobilize publics around an issue or to encourage support on a specific agenda or mission, such as Greenpeace or the Sierra Club.